Marketing

I and many others spend a lot of time talking about what could be done better within the worlds of design and marketing. But, if you really stop and think about it for a minute, it’s amazing how well things seem to work already.

Sure, there’s a bad experience here or there. But, for the most part, everything works almost exactly as it was intended to. In the grand scheme of things, it’s actually almost stunning how few and far between bad experiences really are. The only reason that they stick out at all is because they’re pretty rare to begin with. Continued

For the better part of the year, ads are, in large part, ignored. But not today.

Despite the fact that Americans are exposed to an unfathomably high number of ads each and every day of their lives, they somehow manage to muster the attention span to watch every single ad within the confines of the Superbowl timeslots year after year.

Of course, people don’t just “watch” them. They watch them again. They watch them with friends. They talk about them for weeks. They’re as important to the Superbowl as the sport itself. Continued

The dominant news story this week was, almost without a doubt, the inauguration of Barrack Obama, the 44th President. Or was it? As an avid watcher of quite a few late-night talk shows as well as the occasional news clip or two, I believe that I may need to extend the honor of news story of the week to Aretha Franklin’s hat. Continued