It’s All In The Little Blue Box

If you’ve ever talked to a woman, you’re probably no stranger to the little blue box. In fact, I’d be willing to bet that almost everyone who read that sentence thought of just one thing: Tiffany. Tiffany’s monopoly on “the blue box” has spawned an entire cultural anchor for weddings, anniversaries, and other occasions where jewelry seems to be an ever-shimmering best choice for the men of the world.

Tiffany’s very own blue box has, in fact, become so well known over the years that it’s become its own color (”Tiffany Blue”). Of course, it’s just an expensive take on teal, but that’s beside the point. Tiffany has done an excellent job at creating an experience. From their stores to their little blue boxes and neatly tied white bows, the company knows just how to make people happy. Their primary customers (usually men) spend hours searching for their perfect gifts - and then they go to Tiffany. In a matter of minutes, they can pick out something that their better half is sure to love and leave with it wrapped in the very box that likely brought them there in the first place. They’re happy and, as soon as their intended recipient sees the box, they’re happy too. Tiffany, meanwhile, is sitting in the corner with a smile.

While the company is known to showcase a number of unique and modern designs, I have no doubt that they would have no trouble selling pebbles affixed to shiny bands - as long as they came in the blue box. Tiffany is a high-quality jeweler with an extensive catalog of high-quality products that are, more often than not, impeccably designed. Their attention to detail is remarkable and their ever-growing selection is truly a sight to be seen. Even so, their status as a staple in the world of jewelry didn’t come from quality alone but something nestled within the simple structure of their unmistakable blue box.

Much like the earlier look at the wonderful world of bottled water, Tiffany’s blue box delivers something beyond its contents - something that leaves its owner with a smile on her face and something shiny to call her own. Tiffany, like Fuji or VOSS, delivers an incredibly high-quality product. Of course, to prove that their products are high-quality, each and every potential buyer would need to run all kinds of tests and numbers on everything in the store to visualize what sets the company apart. With the words Tiffany embedded onto the cover of the little blue box, however, the company has done the testing for you. No one expects to find something that isn’t of the highest quality inside of that blue box; and, like magic, no one does.