Superbowl Ads

For the better part of the year, ads are, in large part, ignored. But not today.

Despite the fact that Americans are exposed to an unfathomably high number of ads each and every day of their lives, they somehow manage to muster the attention span to watch every single ad within the confines of the Superbowl timeslots year after year.

Of course, people don’t just “watch” them. They watch them again. They watch them with friends. They talk about them for weeks. They’re as important to the Superbowl as the sport itself.

The question is, why do companies waste their time airing boring ads for the rest of the year and try to make up for it in brief slots during the Superbowl?

Sure, it makes sense from an economic perspective to concentrate resources into what will derive the most value. But, think about it. How much value is being lost in the 364 days of less-than-stellar advertising that is virtually ignored by every possible viewer?

Every ad should be a Superbowl ad. Every interaction should be as important as one that costs your company $2 million for 30 seconds of time. After all, 30 seconds is all it takes to win someone over for life.