Today’s Tomorrow

Now, more than ever, people from all over the world are within reach of one another. Someone in Sweden can just as easily be chatting with a friend in Japan and that friend in Japan may just be dating someone that lives in Brazil. Distance is no longer a factor when it comes to communications in today’s world. Thanks to the internet, you can quite easily be in two-hundred places at once - all at the touch of a button.

Unlike ever before, today’s generation has grown up as part of an online web that connects people beyond the boundaries of race, nationality, politics, or religion. We live in a world that’s more open-minded than ever before and it’s only destined to drive farther in that direction as the gaps between places grow ever smaller thanks to multi-lingual social-networking sites like MySpace and Facebook.

Of course, it goes without saying that there are still a number of boundaries between a New York stockbroker and a woman living in India; the two couldn’t be more different and yet both are just as likely to have some connection to the massive stretch of virtual real-estate known as the internet.

Today’s tomorrow is a lot different than it would have been twenty years ago. Tomorrow’s leaders will share an understanding of humanity beyond anything in existence today; with tomorrow’s followers building further on that same understanding as the world becomes seemingly smaller each day.

In terms of marketing, all of these facts couldn’t be more true. Coca-Cola is nearly as ubiquitous in India and China as it is in the United States; in fact, in some places, it may be even more so. The internet’s ability to breach the gaps between locations has paved the way for a world that is interconnected in ways that even the smartest minds had never thought possible.

Amazingly, despite the growth of the internet to eclipse most of the world, marketing has become even more specific than ever. Nearly gone are the days of the “mass-market.” Companies and organizations alike are learning to cater to an infinite number of niches - each with their own set of rules, wants, likes, and beliefs.

The internet’s catalytic affect on the world has just now started to reveal itself, with new effects popping up minute-by-minute in the online world that never sleeps. Just as a business man signs off in New York, another in Beijing is beginning his day amongst the billions of others connected from their pockets, their desks, their homes, and their offices.