Wine Could One Day Ditch The Bottle

Wine has always been a more sophisticated take on alcohol than its liquor and beer-based counterparts; perhaps that’s why it’s been so resistant to the convenience of the can - long a staple of the beer and soft drink world - in favor of the cumbersome, heavy, and expensive bottle that wine drinkers worldwide have grown to love so dearly. Thanks to the work of two Swedish designers, however, the world of wine could one day make the leap to a smaller, cheaper, and more convenient form that’s just as good for its users as it is for the environment.

Jens Andersson and Jonas Forsman’s conceptual Wine Can solves the sophistication dilemma by altering the way the can looks, feels, and functions. Given the emphasis on taste that is presented by the world of wine, the can also presumably integrates a system that ensures the optimal taste for its buyers.

The duo’s design has already garnered quite a bit of positive attention, winning the pair 2006’s Swedish Packaging Design Award along with the attention of vineyards looking to branch out into the ever-growing on-the-go market. Though canned wine isn’t yet a reality, here’s to hoping that one day soon we’ll be able to trade in our corks for cans and get a little greener in the process. Personally, I don’t see the trend catching on in the high-end anytime soon, but I wouldn’t be surprised to see lower to medium priced wines like YellowTail giving the design a try at some point in the near future.

(Via The Die Line)