Starwood’s New Sense Of Style
By Patrick Widen on Jul 20, 2008 in Design Showcase | One Comment
This summer, Starwood is launching a new brand of hotels worldwide that’s aiming to inject some style into the midlevel hotel market. The company’s new chain, dubbed “Aloft,” provides luxuries usually reserved for the company’s high-end W hotel line at a price that is only slightly higher than other hotels in its category. Continued