All Posts Tagged With: "Apple"

Everybody does it. When you’re in the middle of something, whatever it may be, words describing the success or failure of your actions emerge almost uncontrollably from your mouth and, at least if you’re like me, the entire thing transpires without even mildly attracting your attention.

Earlier today, I watched someone give a presentation (that’s the not-so-interesting part). What was interesting, however, is that every time that the presenter mispronounced a word or made a mistake, that mistake was followed with a very short monologue on what the presenter had done wrong.

As far as presenters go, this isn’t something that’s limited to anyone in particular. I’ve seen distinguished speakers pull the same routine time-and-time again (albeit with less frequency). Continued

Watching the inauguration today, I was reminded of something that I’ve noticed ever since I was a little boy - the media (in this article, television media) don’t have a lot of material to talk about (but they try to anyways). As hordes of people congregated into the constricting vessels of the National Mall, reporters on every channel from Fox to NBC pointed out anything and everything that came to mind to ensure that not a second passed without their commentary. Continued

Have you ever found the perfect potato chip in the worst looking bag? Or the best tasting chocolates in a plain, boring container? Most of the time, packaging and marketing decisions are made by someone tucked away somewhere neatly within the confines of a grey and felted cubicle who thought to himself “this detail doesn’t matter.”

Little things do matter. In fact, sometimes, they matter as much or more than the things themselves. Take bottled water. There isn’t a huge difference between water from Norway and water from New York. They’re both water. But, they come in different bottles with different stories and different logos and little things that make one feel more attractive to a consumer. Continued