All Posts Tagged With: "Apple"

Attracting and keeping customers doesn’t have to be rocket science. You don’t have to reinvent the wheel to make people happy. In fact, if you do, you’re far more likely to just confuse them.

Instead, opt to take advantage of the possibilities of the little things in life: friendliness, relationships, passion, mystery. If your company is bursting with friendly people that love what they’re doing, chances are your customers are going to get that feel from all of your products and services. If, however, your company is full of people who couldn’t care less about your mission, your mission won’t ever even start to see the light of day.
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How Louis Vuitton, Tiffany, Burberry, Prada, & More Define the World of Marketing

Since their inception many years ago, luxury goods from the likes of Louis Vuitton, Tiffany, Burberry, Prada, Gucci, and more have been under almost constant fire from those unwilling or unable to spend ~$500 on something that fits in their pocket. Of course, for those who can (and do), there is a bit of a disconnect between why, if they can afford it, they shouldn’t spend their money on something that makes them happy and those who can’t even begin to spend that kind of money on something they can find at Wal-Mart for $5.
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