It’s All In The Little Blue Box
By Patrick Widen on Aug 11, 2008 in Marketing | Leave The First Comment...
If you’ve ever talked to a woman, you’re probably no stranger to the little blue box. In fact, I’d be willing to bet that almost everyone who read that sentence thought of just one thing: Tiffany. Tiffany’s monopoly on “the blue box” has spawned an entire cultural anchor for weddings, anniversaries, and other occasions where jewelry seems to be an ever-shimmering best choice for the men of the world.
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