All Posts Tagged With: "BMW"

Attracting and keeping customers doesn’t have to be rocket science. You don’t have to reinvent the wheel to make people happy. In fact, if you do, you’re far more likely to just confuse them.

Instead, opt to take advantage of the possibilities of the little things in life: friendliness, relationships, passion, mystery. If your company is bursting with friendly people that love what they’re doing, chances are your customers are going to get that feel from all of your products and services. If, however, your company is full of people who couldn’t care less about your mission, your mission won’t ever even start to see the light of day.
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How Louis Vuitton, Tiffany, Burberry, Prada, & More Define the World of Marketing

Since their inception many years ago, luxury goods from the likes of Louis Vuitton, Tiffany, Burberry, Prada, Gucci, and more have been under almost constant fire from those unwilling or unable to spend ~$500 on something that fits in their pocket. Of course, for those who can (and do), there is a bit of a disconnect between why, if they can afford it, they shouldn’t spend their money on something that makes them happy and those who can’t even begin to spend that kind of money on something they can find at Wal-Mart for $5.
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BMW’s latest breakthrough highlights a proprietary design that frees the frame from the limits of steel - replacing it, instead, with a space-age material that allows the exterior of the car to remold itself in response to a variety of situations.

As if the mere existence of a functional vehicle with the ability to change itself on-the-fly isn’t cool enough, BMW’s engineering and design teams took their efforts one step further by integrating a number of potentially useful features into their highly conceptual design. Not only do the doors open in a similar fashion to moving a blanket, but the car’s spoiler protrudes from the back of the car only at the speed at which the car’s engineering team has determined its necessity. Unlike the myriad of other vehicles that possess this technology, the GINA is able to fluidly show and hide the spoiler without physically touching the frame of the car. Instead, a mechanism beneath the fabric simply stretches it to create the car’s spoiler before your eyes. Perhaps the sleekest feature on the GINA is the sheer sense of personality confined within each of its headlights. Much like the eyelids of a person, the car’s headlights reveal themselves following quick shift in the tightness of their surrounding skin. The result is something truly spectacular.

Though BMW’s GINA may be one of the hottest models ever to roll off of their production line, the chances of seeing this vehicle in a showroom one day are rather slim - to say the least. It’s far more likely to spend its days in BMW’s Design Museum in their homeland of Germany. If you’re ever in Munich, feel free to stop by and say hello to GINA; you won’t be disappointed. To really get a feel for GINA beyond the pictures, BMW has graciously provided a video of the concept in action.