All Posts Tagged With: "Bottled Water"

Have you ever found the perfect potato chip in the worst looking bag? Or the best tasting chocolates in a plain, boring container? Most of the time, packaging and marketing decisions are made by someone tucked away somewhere neatly within the confines of a grey and felted cubicle who thought to himself “this detail doesn’t matter.”

Little things do matter. In fact, sometimes, they matter as much or more than the things themselves. Take bottled water. There isn’t a huge difference between water from Norway and water from New York. They’re both water. But, they come in different bottles with different stories and different logos and little things that make one feel more attractive to a consumer. Continued

Bottled water accounts for a tremendous percentage of the plastic bottles that are currently eating up the world’s valuable landfill real-estate. Despite living in a country where tap water is about as safe as it gets, it’s a lot easier to opt for prepackaged bottled water that’s ready to go wherever you are. Back To The Tap’s strategy? Provide that same convenience and taste in a reusable bottle that filters its water on its way to your lips.
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