Following Directions
By Patrick Widen on Apr 1, 2009 in Marketing | Leave The First Comment...
Following directions isn’t always a “bad thing.” In fact, sometimes it’s almost a necessity. Take the fine print on the back of your prescription, for example. It’s probably not a good idea to decide that this is your best opportunity to defy the status quo and do something different. You should probably just play along.
In the world of business however, “playing along” is a sure fire way to end up at the bottom of the food chain. Innovation doesn’t happen by following a set of guidelines and directions; it happens because someone, somewhere was willing to stand up and ignore the directions on how to do something in search of doing it in an entirely different way. Continued





