All Posts Tagged With: "Environment"

It’s no secret that consumers are falling head over heels for anything green these days. But, at least for now, their lust for eco-friendly products is conditioned by the rising price tags that they carry. For the most part, people are happy to embrace things that are better for the environment as long as the resulting exchange has little or no effect on their wallets. Sure, there are a million little eco-niches out there that are bustling with expensive products that do everything from power your Macbook Pro with the sun to grow flowers from soap containers in your yard.

At the end of the day, however, consumption is still about convenience. If it’s convenient and affordable to be eco-friendly, then you can bet wisely that that’s just what consumers are going to do. If, on the other hand, eco-friendly maintains its aura of luxury, there’s only so far that the trend can go.

There are two sides to every story - even the story of how America’s gas prices have multiplied in the last decade. While rising gas prices are affecting virtually every aspect of our economy, they may indeed be a very necessary wake-up call that may just be the very recipe that evokes a long overdue push for changing our consumption of everything from fuel to food.

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A few years ago, a Prius was a laughable posession. Today, there are waiting lists six months long just to drive off the lot at a much higher price. Aesthetically, today’s Prius is virtually indistinguishable from its predecessors, but rising gas prices and the increasingly trendy world of “go-green” advocates have changed the way people look at the machine that gives them 46MPG.

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