All Posts Tagged With: "Experience"

In a split second, someone’s experience with your company can easily shape the entire relationship between the two of you for years to come. It sounds cliché, but it’s not exactly a common practice to translate what everybody “knows” into actual experiences that make people smile. Sure, in business school, you probably learned (or, hopefully, already knew) that if you make lots of mistakes with your customers, you’re not going to have many customers for very long. Still, at least in my experience, the managers, owners, and employees of the world rarely jump at the chance to not only fix or avoid mistakes, but to turn them into opportunities to create those memorably outstanding experiences that make people put you at the top of their list. Continued

I and many others spend a lot of time talking about what could be done better within the worlds of design and marketing. But, if you really stop and think about it for a minute, it’s amazing how well things seem to work already.

Sure, there’s a bad experience here or there. But, for the most part, everything works almost exactly as it was intended to. In the grand scheme of things, it’s actually almost stunning how few and far between bad experiences really are. The only reason that they stick out at all is because they’re pretty rare to begin with. Continued