The Wonderful World Of Absolut
By Patrick Widen on Aug 16, 2008 in Marketing | Leave The First Comment...
Absolut’s bottle has become a beverage staple worldwide; its brand has become somewhat of a cultural icon and, yet, how much do you really know about Sweden’s Åhus-based world of Absolut? With 500,000 bottles leaving their tiny realm of Åhus each day, the company has gradually developed into one of the largest manufacturers of spirits in the world. Spirits by themselves, however, aren’t very interesting; luckily, there’s more to Absolut than spirits.
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