All Posts Tagged With: "Marketing"

While sitting at the mall earlier today, I noticed something odd. Not surprising, just odd. For every person who took the stairs, fifty took the escalator.

We live in a world in which convenience is no longer a dream; it’s a reality. But, I wonder, if perhaps we’ve reached a point at which the world is becoming too convenient. Continued

There’s something very wrong in the world of sales. Profits and products have taken the place of an asset that’s far more important to your company than anything else - people.

Today’s business climate places far too much emphasis on “selling” things to consumers, on influencing and convincing and suggesting their purchasing behavior to skew it in favor of a brand or product - and that’s the problem. You’re not selling products. You’re buying people. Continued

Everyone does it. You do it, I do it, and all of the people that you meet, know, and interact with every day do it. We cling to little words and phrases, cadence and pronunciation, that differentiate the ways that we talk from those around us. I’m not a linguist and I haven’t explored this phenomenon in great detail, but I do know that a significant portion of the reasoning behind these natural differences stems from the individual, familial, and cultural backgrounds that each of us have. Continued