All Posts Tagged With: "Marketing"

Most companies exist to make a profit while (hopefully) making their customers happy. No doubt, if you’re employed in an organization led by someone other than yourself, this is likely the mantra that drives your company’s actions. It is business, after all.

But, what if we were to change that sentence around a bit? What if we made it say “This company exists to make its customers happy. If they’re happy, then the company will make a profit” instead? Continued

Have you ever found the perfect potato chip in the worst looking bag? Or the best tasting chocolates in a plain, boring container? Most of the time, packaging and marketing decisions are made by someone tucked away somewhere neatly within the confines of a grey and felted cubicle who thought to himself “this detail doesn’t matter.”

Little things do matter. In fact, sometimes, they matter as much or more than the things themselves. Take bottled water. There isn’t a huge difference between water from Norway and water from New York. They’re both water. But, they come in different bottles with different stories and different logos and little things that make one feel more attractive to a consumer. Continued

Everything is worth something. Economics thrives on that notion and very proudly works to weigh the opportunity costs of this, that, and the other to determine the utility of an item, action, or desire. The idea, of course, is that you can calculate the value of one thing in relation to other things that could be sought after or attained for the same amount of effort. Or can you? Continued