The Lacoste Of The Future
By Patrick Widen on Jun 23, 2008 in Design News, Design Showcase | Leave The First Comment...
Lacoste has put a spin on their newest PR campaign, dubbed Lacoste Future, revealing the company’s conceptual outlook on the future of tennis with a huge leap forward in both sport and style. Given the immense popularity of the little green crocodile, Lacoste is already a brand that graces everyone from teenagers to athletes and retirees to hip-hop moguls. In their latest twist on the status quo of apparel, Lacoste Future represents a very sci-fi approach to a sport that has traditionally been, well, traditional.
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