The Eco Dilemma

It’s no secret that consumers are falling head over heels for anything green these days. But, at least for now, their lust for eco-friendly products is conditioned by the rising price tags that they carry. For the most part, people are happy to embrace things that are better for the environment as long as the resulting exchange has little or no effect on their wallets. Sure, there are a million little eco-niches out there that are bustling with expensive products that do everything from power your Macbook Pro with the sun to grow flowers from soap containers in your yard.

At the end of the day, however, consumption is still about convenience. If it’s convenient and affordable to be eco-friendly, then you can bet wisely that that’s just what consumers are going to do. If, on the other hand, eco-friendly maintains its aura of luxury, there’s only so far that the trend can go.